The term 'All Eyes on Rafah' has gained popularity as a call to action on social media, especially on Instagram, where numerous users, including celebrities, have posted to raise awareness about the situation in Rafah, a city in the southern Gaza Strip.
This online movement started after a destructive airstrike on May 26, 2024, causing considerable harm to civilians. Rafah, located near the border with Egypt, has been a key area in the enduring Israel-Palestine conflict.