Amul milk has become costlier ahead of the Lok Sabha elections. The Gujarat Cooperative Milk Marketing Federation (GCMMF) said that in view of the increase in the total cost of operation and production of milk, the price of all types of Amul milk has been increased by Rs.2 per liter from Monday. With this, the price of Amul milk sachets will go up by Rs.2 per litre in all markets across the country.
GCMMF markets milk and dairy products under the Amul brand. Jayan Mehta, managing director of GCMMF, said that the price of all types of milk under the Amul brand has been increased by Rs.2 per litre. The last time the GCNMF increased the price of milk was in February 2023. Mehta said the hike is necessary to compensate farmers for their increased cost of production.
With the latest hike, the revised prices of milk like 500 ml Amul buffalo milk, 500 ml Amul Gold milk and 500 ml Amul Shakti milk are Rs.36, Rs.33 and Rs.30 respectively. "An increase of Rs.2 per litre leads to an increase in MRP by 3-4 percent, which is much lower than the average food inflation," the GCMMF said in a statement.
It is worth noting that Amul has not increased the prices of fresh sachet milk in major markets since February 2023. The prices are being increased due to increase in the overall cost of operation and production of milk.
According to GCMMF, Amul, as a policy, pays about 80 paise out of every rupee paid by consumers for milk and milk products to the producers. "The price revision will help our dairy products to maintain remunerative milk prices and encourage them to produce more milk," the statement said.