US President Joe Biden's campaign team announced a plan to allocate $50 million for a fresh advertising initiative until June. The campaign aims to shed light on significant accusations against Republican Donald Trump. Despite the election being over four months away, the costly advertisements have emerged unexpectedly. Biden's team clarified that the objective is to differentiate between the two candidates before the first debate in Atlanta on June 27.
The core focus of Biden's campaign strategy will involve highlighting Trump's extensive policy proposals for a potential second term. Additionally, the aim is to empower dissatisfied Democrats and independent voters. The intention behind the ad campaign is to emphasize Trump's guilt and integrate it into a substantial ad purchase.
This move is meant to generate legal complications for Trump and elevate it as a key election concern, a tactic that Biden had previously avoided. The new advertising campaign will allocate over a million dollars to target black and Asian American voters through various media channels. It will also feature an advertisement underscoring Trump's involvement in 34 counts related to the New York 'hush money' case.
Apart from Trump's alleged criminal behavior, an ad named 'Character Matters' depicts the former president as accountable for sexual assault and financial deceit. Trump is also confronted with serious accusations in three other legal cases, all of which are unlikely to reach trial before the election.