Apple introduced a range of new features powered by artificial intelligence in collaboration with Open AI, as the tech giant works to dispel concerns about falling behind in the AI race. During the company's annual Worldwide Developers Conference in Cupertino, California, Apple executives, including CEO Tim Cook, unveiled "Apple Intelligence." This new development, described by Cook as going beyond artificial intelligence to personal intelligence, represents a significant advancement for Apple.
The enhancements include a revamped Siri virtual assistant capable of a wider range of tasks with the assistance of Chat GPT. Users will also have the ability to create custom emojis based on language cues and receive email summaries using the company's proprietary technology. Apple emphasized its commitment to privacy, intending to set itself apart from competitors like Microsoft and Google, known for extensive data collection practices.
Craig Federighi, Apple's senior vice president of software engineering, highlighted that "Apple Intelligence" integrates AI models directly into iPhones, iPads, and Macs while prioritizing user privacy. These updates will be included in the upcoming iOS 18 operating system, set for release later this year, with full functionality restricted to newer device models.
OpenAI CEO Sam Altman expressed satisfaction with the partnership, integrating ChatGPT into Apple's products. However, Elon Musk, the founder of OpenAI competitor xAI, criticized the collaboration, citing concerns about data privacy and security. Despite the announcement, Apple's stock experienced a nearly 2 percent decline, indicating potential investor skepticism.
